A Full Service Communications Experience

Kim Seigfreid

Senior Strategic Communications, Executive Messaging & Creative Services Advisor 

Communications leader helping organizations translate complex health, science, and social issues into compelling stories, trusted partnerships, and measurable results.

With more than 15 years of experience at HHS and NIH, Kim helps organizations turn complex issues into clear, concise messages that reach the right audiences, build trust, and drive action. 

Selected Experience

✔ Led NIH's digital communications response during the COVID-19 pandemic, producing livestreamed updates with Drs. Anthony Fauci and Francis Collins and translating emerging scientific findings into accessible information for millions seeking trusted guidance.

✔ Directed communications, creative services, speechwriting, and external affairs efforts for the Assistant Secretary for Health, overseeing executive messaging, multimedia storytelling, stakeholder engagement, and media activities for domestic and international engagements. 

✔ Founded communications programs for HHS' Offices of Climate Change and Health Equity and Environmental Justice, including communications supporting the White House Health Sector Climate Pledge.

✔ Managed NIH Director Francis Collins' social media presence and public engagement efforts, producing livestreams, interviews, and events featuring Dr. Anthony Fauci, Bill Gates, Mark Zuckerberg, Julia Roberts, Barbra Streisand, Stephen Curry, Matthew McConaughey, NASA, Discovery Channel, and others.

✔ Led NIH's enterprise digital transformation across 27 Institutes and Centers and more than 300 communications channels, increasing engagement by over 300 percent.

✔ Produced NIH's first Facebook Live event connecting NASA astronaut Kate Rubins aboard the International Space Station with NIH Director Francis Collins, generating more than 223,000 views and 93 million Twitter impressions.

✔ Directed communications strategies for HHS at  the United Nations Conference of Parties (COP)26 and COP27, partnered with Google on campaigns reaching more than 29.5 million people, and secured earned media coverage through outlets including The Washington Post, New York Times, Forbes, BBC, and MSNBC.

Trusted By Leaders Navigating Complex Issues

I understand how to communicate when the topic is complex, the audience is broad, and the stakes are high. 

I bring:

• Senior federal communications experience

• Public health and science expertise

• Strong writing and message development

• Strategic judgment

• Calm support during fast-moving projects

• A warm, collaborative working style 

How I Can Help

• Strategic Communications

  • Communications plans • Rollouts • Campaigns • Sensitive issues • Crisis communications

• Executive Visibility & Thought Leadership

  • Speechwriting • Media prep • Executive positioning • Remarks • Internal communications • Image management • Messaging 

• Media Relations & Public Affairs

  • Press strategy • Press conferences • Spokesperson prep • Earned media

• Creative Services & Storytelling

  • Videos • Graphics • Story banks • Patient stories • Impact narratives

• Communications Transformation

  • Governance • SOPs • Analytics • Training • Communities of practice • Communications audit and recommendations • Message alignment • Communications revamp 

• Partnerships & Audience Growth

  • Livestreams • Partnerships • Influencer engagement • Digital events • Graphics and videos 

Sample Project Support

Need help getting a project across the finish line? I can support:

• A grant-funded communications plan

• A campaign launch

• A website refresh

• A press announcement

• A report rollout

• A social media strategy

• Executive talking points

• Stakeholder messaging

• A communications audit

• A short-term surge need

• Creative Services 

• Public image revamp 

Let’s Work Together

Whether you need short-term communications support, campaign strategy, or a trusted partner for a sensitive public health issue, I can help.

Contact me to discuss consulting availability, project needs, and hourly or retainer options.

Looking for a communications director but not ready to hire one full-time?

I provide senior-level communications leadership on a fractional, project, or interim basis, helping organizations develop strategy, craft executive messaging, tell compelling stories, and engage audiences through integrated communications efforts.