Services

Communications plans, campaign strategies, rollouts, message development, stakeholder engagement, and launch support. 

Selected Experience

• Founded communications programs for HHS' Offices of Climate Change and Health Equity and Environmental Justice, including development of communications supporting the White House Health Sector Climate Pledge.

• Led global communications strategies for HHS at COP26 and COP27, helping position health within international climate discussions.

• Developed integrated campaigns reaching more than 29.5 million people through partnerships with Google, healthcare organizations, and federal agencies.

Speechwriting, remarks, talking points, image management, media preparation/training, executive event support, Congressional testimony support, leadership positioning, Exective trip planning, travel messaging packets, image consultations, rollout planning for Executive priorities, internal communcations, and thought leadership. 

Selected Experience

• Served as principal speechwriter for Assistant Secretary for Health Admiral Rachel Levine, drafting major speeches, keynote remarks, talking points, and materials for national and international engagements.

• Led communications and external affairs planning for the Assistant Secretary's travel, coordinating media opportunities, stakeholder engagement, influencer outreach, and on-site communications support.

• Managed NIH Director Francis Collins' social media presence and public engagement efforts, translating complex scientific topics into accessible conversations.

• Produced livestreams, interviews, and digital events featuring Dr. Anthony Fauci, Bill Gates, Mark Zuckerberg, Barbra Streisand, Julia Roberts, Stephen Curry, Matthew McConaughey, and others.

Governance frameworks, communications audits, SOPs, editorial workflows, training programs, communities of practice, and how to transform communications efforts.

Selected Experience

• Led NIH's enterprise digital transformation across 27 Institutes and Centers and more than 300 communications channels, increasing engagement by more than 300%.

• Instituted NIH's first enterprise-wide social analytics platform, serving 80+ users and providing smaller offices access to data and insights previously unavailable to them.

• Created a shared content calendar spanning NIH's 27 Institutes and Centers, allowing communicators to coordinate campaigns, avoid competing messages, and amplify major initiatives.

• Co-founded the NIH Digital Summit and Trans-HHS Social Media Summit to foster collaboration and professional development.

Digital events, strategic partnerships, influencer engagement, livestreaming, and audience expansion initiatives. 

Selected Experience

• Directed NIH's first Facebook Live event connecting NASA astronaut Kate Rubins aboard the International Space Station with NIH Director Francis Collins, generating 223,000+ views and 93 million Twitter impressions.

• Developed social media strategies to support rollout of major White House initiatives including the Precision Medicine Initiative (All of Us), Cancer Moonshot, and more. 

• Created NIH and HHS Puppy Cam, a six-hour livestream focused on stress reduction and service animals that trended nationally, received media coverage including STAT and more, showing how digital media can bridge the gap into traditional media spaces.

• Led social media communications supporting Discovery Channel's First in Human documentary rollout, generating more than 1.45 billion impressions without paid promotion.

Media relations, press strategies, spokesperson preparation, interview coordination, press releases, media advisories, op-eds, rapid response communications, and earned media campaigns. 

Selected Experience

• Secured national and global media coverage through partnerships with major outlets including The Washington Post, The New York Times, Forbes, BBC, and MSNBC.

• Oversaw media relations and influencer engagement for domestic and international events, including COP26 and COP27.

• Supported communications efforts for NIH's nationally recognized The Heart Truth campaign and Red Dress Collection fashion show in New York City.

• Led press conferences for spokespeople, including spokesperson preparation and messaging for difficult topics like COVID-19 vaccines for children. 

Communications measurement plans, channel audits, enterprise analytics implementation, and ROI optimization.

Selected Experience

• Increased engagement across NIH's digital ecosystem by more than 300 percent through analytics-driven strategies and coordinated campaigns.

• Negotiated vendor contracts, implemented enterprise measurement tools, and developed training programs enabling more than 80 communicators to leverage analytics for decision-making.

• Conducted channel audits, evaluated emerging platforms, and introduced innovative engagement methods including Reddit AMAs, Instagram, livestreaming, and Twitter chats.

• Led NIH's social media response during the COVID-19 pandemic, producing livestreamed updates with Drs. Anthony Fauci and Francis Collins and translating rapidly evolving scientific findings into accessible information for millions seeking trusted guidance. 

Video concepts and production oversight, infographics and visual storytelling, creative direction, graphics development, story bank development, patient and stakeholder narratives, photography planning, campaign asset development, annual reports and impact stories, messaging sessions, message box development, and image consultations/alignment,

Selected Experience

• Directed creative services for the Office of the Assistant Secretary for Health, overseeing graphics, video concepts, multimedia storytelling, and development of a story bank highlighting patient and community experiences.

• Produced visual content and assets supporting climate and health, women's health, health equity, and environmental justice initiatives.

Media events, stakeholder engagement, executive travel support, influencer outreach, and partnership development.

Selected Experience

• Led external affairs activities for Assistant Secretary for Health travel and high-profile events

• Coordinated media opportunities, stakeholder meetings, and influencer engagement

• Developed messaging and materials supporting domestic and international engagements

• Managed communications activities during COP26 and COP27